Patients want digital access – consumer experiences like they have with retail, travel and financial services. But healthcare often fails to deliver.
Now healthcare organizations have the opportunity to align with patient expectations and improve how they get information, learn about services and schedule appointments.
Only about 5% of patients engage in a meaningful or productive way with provider websites and chatbots.
Why? Today’s chatbots are often poorly designed. They don’t speak the patient’s language and sometimes misdirect the patient or deliver irrelevant information – or, worse, guide them to a dead end. Frustration and abandonment are high.
Natural language understanding, conversational AI and machine learning deliver productive, engaging patient interactions – taking today’s web-based “chatbot” to a new level.
Orbita’s advanced technology (leveraging generative AI) helps eliminate redundant tasks and requests, reducing the burden on staff and clinicians. Research from IBM indicates virtual assistants can often handle 80% of routine requests.
Organizations can also increase revenue by streamlining how patients find information – and take action. Positive digital-first experiences result in more conversions and improved patient satisfaction. Our intuitive and empathetic virtual assistants allow patients to ask questions in their own words, in a conversational way – and then deliver understandable and personal responses.
We see great potential in Orbita’s digital front door to enhance the patient experience while improving our operational efficiency. Since launching it earlier this year, we are already seeing patients quickly gravitating to our virtual assistant.
Healthcare providers often consider their website the “digital front door” to their organization. Some have even adopted a chatbot to help patients navigate their services. But few patients engage with these tools: About 43% of site visitors go immediately to a website’s search bar – which, more often than not, fails to deliver desired or accurate information.
Orbita Blaze – the next-generation of Patient Access and Acquisition – revolutionizes the search function on healthcare websites, transforming limited search tools into a genuinely intelligent virtual assistant. Orbita Blaze uses natural language understanding and intentional conversational dialogs to provide targeted and helpful responses. Blaze can be delivered through a search bar, URL on the website (e.g., “find a doctor) and/or through a healthcare chatbot.
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